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We all know about Facebook, and the astounding fact that it is so young. And how many people go to Facebook each and every month? What is it, 500 million? Yes, truly amazing. Yes, it also didn't take very long for the IM crowd to figure out what to do there. If you're dying to do something about it too, then keep reading to learn about three excellent Facebook advertising approaches that we know you'll love. So where exactly should you be sending the traffic that is generated from your Facebook ads? A landing page is good, but what kind of landing page is best? Your product's Facebook fan page! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. Plenty of new advertisers have yet to realize the power behind building a fan page and sending your traffic to it. If you simply send the traffic to your regular website your conversion rates won't be as high. The simple fact is that Facebook users are familiar with fan pages and think that it is easier to simply press the like button and become a fan. Your chance for conversion is better with a fan page because you have the ability to interact with them personally there. The more people who have "fanned" you, the more successful you will be. Use this strategy and you'll see for yourself how well it works out. How about targeting demographic age groups? That is a similar strategy as we discussed above. There are clear differences when you look at age groups and which ads they'll click on. You could do a test by displaying an identical ad to 20-30 and then 31-40 and observe the results.So by doing this you'll know which group is responding better to your advertisements. Then, you can do further testing by A/B split testing to improve your conversions even more. The best part about Facebook is that it is easy to begin your advertising campaign and it won't take much of an effort to do so. In order to get the most out of your advertising campaign, you need to have as high a conversion rate as you can and that is easier to do when you have an interactive landing page. In summary, from the above article we come to understand that advertising in Facebook isn't as difficult as Google or Yahoo!. You can see positive ROI's and excellent results at FB, but it's important to learn more and then stay the course. There is nothing but potential at Facebook if you're on the outside looking in, so you know you need to take action.
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