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It was in the late 19th century in England when the flower industry, or ''floriculture'' began. Even then, flowers were grown on a large scale and gave farmers large and fast returns. 50 years ago, the industry generated $3 billion by 2003 the figure had risen to a mighty $101.84 billion. Back then, it was Holland that was the epicentre of the cut flower industry and even now it still supplies much of the developed world with greenhouse-grown flowers. But in recent years the developing world has stolen a large slice of the flower pie. 59% of all flowers imported to the US are from Colombia and it is now the second largest exporter in the world. Ecuador is also rising up the ranks and is now the leading South American rose producer. Developing countries proved to be more cost effective growing locations due to their warmer climates which meant greenhouses were not required. Other large benefits for swapping the developed for the developing world are the lower labour costs and laxer labour laws. Holland has now moved into flower trading because of this shirt south of the Equator. The main producers outside South America are Kenya, South Africa, Israel, Australia, Thailand, Malaysia and New Zealand. The floral industry consists of growers, wholesalers and retailers but as consumers force prices down, wholesales are being eliminated. Supermarkets and online florists now make up the biggest suppliers. Online florists have a slight edge over supermarkets in that they can offer flowers direct to the consumer with much lower overheads meaning prices are lower and bouquets are better value for money. The flowers are usually of better quality and are fresher because they have come direct from the warehouse upon ordering and haven''t been sitting on a supermarket shelf for days. As the developing world demands a fairer deal on trade, the future of the flower industry is changing. Because of these changes, the Fairtrade flower industry has begun to flourish. Unlike chocolate, coffee and tea which began their Fairtrade lives in 1998, Fairtrade flowers were first sold in 2004. The industry grew by ?29.1 million between 2004 and 2008. As developing countries now have more of a voice, the flower industry is expanding and becoming more intensive and specialised. As we move on into the future, certain countries will specialise in certain flowers and developed countries will follow in Holland''s footprints and now act as trader and seller. The developing world will also become a consumer of flowers as prices continue to fall.
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Nita Hannibal, the author of this article, has worked in the flower industry for many years. Interflora is the best service that allow you ordering flowers online.
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