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The very nature of the medium of photographs has established a tradition in which the best pictures have long been considered those which capture striking and true-to-life images. The immediacy of photography is probably the biggest factor in the development and longevity of this belief system. Under this belief system, the technical skills of the photographer were prized. The distinctness of real life images captured influenced the regard with which the photographer was viewed. The methods of capturing images, including camera angles, shutter speed, and other mechanically focused photographic techniques were what truly distinguished a photographer. Under this more traditional view of the art, a photographer's artistic presence or voice in their work was intimately tied to their technical approach to capturing images. This view limited artistic expression to a range defined almost entirely by the mechanical constraints of equipment available. The traditionalist view of photographic art remained thoroughly entrenched until conceptual expression in other areas of the art world was embraced by a few photographers in the 1970s and 80s. These photographers considered themselves artists and photography was simply a means to an end, with that end being the communication of an artistic concept. The capturing of an artistic angle on a real life image - one which emotes powerful meaning - was no longer the only possibility for those who wished to establish their own voice or presence in their work. Artists now had the option of using photography as one among many available mediums for the expression of their ideas. In essence, conceptual art is exactly that - the use of a medium to express an idea, thought, feeling, mood, or concept. In conceptual art, the presence of the idea is more important than the type or even quality of the medium used. In fact, the quality of the medium can often be purposely degraded in order to more strongly express the concept or idea that the artist wishes to communicate. Conceptual art requires that the artist see beyond the limits imposed by the literal image or meaning of ordinary items and objects. The artist channels their efforts into capturing an implied meaning in an object, striving to redirect the thinking of the viewer. The purpose is to force the viewer to see the item in another manner or from another perspective - the one which will effectively communicate the concept or idea the artist wishes. Conceptual art plays on the human subconscious and on the idea of collective consciousness. The artist employs images which they know will elicit subconscious thoughts from the viewer. The artist targets images that will draw forth strong emotional, intellectual, or sexual reactions from their audience. Understanding the manner in which humans process information and imagery is important for a skilled conceptual artist. Conceptual photography was a shock to the traditionalist view. It was initially seen as a poor show of artistic skill, since the makings of quality photographic art were viewed primarily from a mechanically driven perspective. Yet another distinction between traditional photography and the methods used by conceptual photographers is the lack of immediacy in creating a noteworthy image. Traditionally, noteworthy images were those captured in the spur of a moment or with minimal staging. The conceptual photographer may place hours of thought refinement and sketching of potential imagery into use before every picking up a camera. They may stage their image repeatedly before capturing the picture that will be their final presentation of their work. They may employ the use of props in their images, and can often include rather complex manipulation of the items included within their frames. They can utilize unnatural techniques to adjust a natural object, in pursuit of establishing their desired imagery. This more manipulative, less true-to-life approach was another unsettling idea for those who held to the traditionalist view of photographic art. Over time, however, conceptual photography has taken root in the artist community and the larger culture. Today's conceptual photographers are still focused on the importance of the idea which they wish to communicate but those who are the most talented utilize their superior technical skills in photography to enhance the presentation of their messages. Skilled use of light and shadow, imaging and other techniques can greatly aid a conceptual photographer in eliciting the desired response from their audience.
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Araman Studio is a creator of beautiful things. When you need a photographer dubai or virtually anywhere in the Middle East to capture the beauty of the area and you in it, visit us today. Araman is the Middle East official photographer for Starwood hotels - Sheraton, Meridien, Grosvenor House, Four Points by Sheraton and The Westin. He also teaches photography at the American University in Dubai.
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