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Understanding and appreciating precisely what these two types of videos are will provide you with a precious starting point, and let you explore the options that lie before you in greater depth. If you didn't already know, the two major types of videos consist of live-action videos, and screen-capture videos. Truthfully, the latter type of video is very often the easiest to understand. On the whole, screen-capture videos consist of simply a footage of the computer screen. While this may not seem to be tremendously exciting, you should not underestimate just how informative a screen-capture video could in reality be. As you'll soon see, it has many functions. For example, if you planned to 'show' people exactly how to use a piece of software through a video, or if you even simply wanted to show off that part of software in action, then a screen capture video would suit your purposes excellently. By capturing your screen as you guide your viewers through the software itself and show them how it works or show them it in action, you'll have fulfilled your intention completely. Of course, this does not in any way reduce the requirement of live-action videos. Whereas screen-capture videos are restricted to the screen of your computer, live-action videos are the kind that you're probably more comfortable with. These videos are recorded, live, and may contain people, landscapes, or whatsoever it is that you really want to record. If you like, you could even record a video of yourself sitting on a stool and talking about a product. Needless to say, live-action videos are a lot harder to produce, but their impact can be astonishing. By showing people things through live action (and with the right voice overs), you'll find that you're able to convey your message a lot more effectively. If you let your pleasure about a certain product shine through your expression and your video, you'll find that people get excited in turn. And this is just one illustration of the value of live-action videos! From what we've been discussing, you ought to be starting to see that these two main varieties of videos each have an fundamental role to play within marketing. As promotional videos or even just educational videos, you will find that exploring these two options and deciding which one suits your purposes best will be the initial step that you require to take!
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