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When you think about search engine rankings, you usually think of search engine optimization (SEO). The tweaking, and juggling of something called algorithms to get a privileged ranking. First of all, SEO is highly over rated and has been made way too complicated. What truly happens is this - people go to search for something - be it cars, handbags or home business opportunities - and they type certain search expressions into the browser. It's the WORDS people use to search that really influence your rankings. Yes, there are other things that affect the rankings, but by and large it's a pretty basic little old word or two that kicks off the whole thing. Key Effectiveness Index is the ranking of expressions used by people when they search for product A. They get site A through D etc. as a result because the expressions they used to search are significantly used on those sites - either in the meta tags at the top of the page (something you can not see) - or they are used in your copy (most often the top 25 terms as that is what the engines typically crawl). Okay you're thinking, so what? How does that relate to me and internet marketing? This is so easy you'll be delighted, since anyone can do this effectively. internet marketing means YOU provide something you've written - on marketing, home business opportunities, training, etc. - to other Web sites, blogs, and eZines for FREE. Yup, FREE! Why? Because in return you get to include a short bio and links back to your site in the resource box that appears at the end of your email. By the way, your internet will fit into a niche that you get to decide on. So if you want to write about team building or blogging, then your site link should lead back to a site that most precisely relates to your topic.
Article Source: http://www.casinoarticlessite.com
Written by Jo Newman Internet Marketing Coach myebizs.com/mocs/
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