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Physiotherapy Achievement Principles - How to Create This Year Your Finest Year Ever

By: Paul Wright

I am sure we all commence every year with magnificent plans of world dominion - however before the bubbles on our new year drinks have settled - we are back into the mill of attending to clients and performing much the same things as we did preceding year - with varying degrees of achievement - they say a true meaning of madness is performing the same thing repeatedly and expecting a dissimilar outcome.

To start your new year I thought it suitable to give a few "Health business Victory Principles" that have proved helpful in my Physiotherapy enterprise and will optimistically do the same to yours.

Physiotherapy Accomplishment Principle One -

Commit Clear Targets
I go on to be amazed that at every practice workshop I attend or practice book I read the early focus is most of the time on establishing obviously defined aims for your practice - now this is not the marvelous stuff - what is surprising is how some health professionals indeed follow this counsel and write down their goals.

I too propose you sit down with every member of your team in person and establish individual targets for them to arrive at for every and every month - remember "they cant hit what they cant see".

Physiotherapy Victory Principle Two -

Use the "20 concept Method" to accomplish Your targets
I can hear the groans from here - "I know all about goal setting but how do I actually achieve these goals?" The "20 concept Method" is a fantastic technique that I absorbed years ago and it has affected my health business more than any other single concept I have ever used.

Physiotherapy Achievement Principle Three -

Apply the "Open Window" Concept

I was listening to a great audio lecture this week and in it the speaker discussed about a concept he termed the "Open Window" and how we can utilize this "Open Window" philosophy to nurture our enterprises.

The fundamental idea of this principle is that a lot of Physiotherapy enterprises, assuming you have been open for more than 12 months, have a database of previous and existing clients - and you as well have a variety of health services that you provide - as well as links to other providers of associated services.

Now envisage the side of a huge apartment complex that has windows from left to right across the building ( a row of windows) and windows too from top to bottom (a column of windows) - more or less like a chess board of windows. Now imagine that every column of the "bottom to top" windows represents one of your products, services or related enterprise providers.

The "Open Window" idea hit me like a ton of bricks when I first heard it - and I have taken steps to make sure that all clients and Get Active group members know all about the immense prospects this idea creates for every and every health enterprise owner.

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Paul Wright offers a free 60 minute MP3 "How to Increase Profits from Your Physiotherapy Business" as well as his full e-book "Why Health Professionals Operate Poor Business and What to Do About It". Paul is one of Australia's leading Physiotherapy business owners and educators - he currently owns 3 Get Active Physiotherapy Clinics in Australia. However he only visits his clinics for a few hours each couple of weeks - preferring to spend his time on the beach, with his family, adding systems and protocols to his clinics or working on his latest business projects.

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