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In a city such as Leeds surely finding a date couldn't be that hard. Well, surprisingly enough, many people find that forming relationships in cities, where there are countless opportunities to meet others, is actually more difficult than in smaller towns and villages where people are often more relaxed and open with each other. As a consequence, many city dwellers are looking online to find their soulmate. Almost five million of us Brits actively use dating sites each day and up to 20% of newlyweds meet online through dating sites. Facebook, Friends Reunited and even online gaming sites paved the way for dating sites. They have allowed online relationships in whatever form to flourish and be 'fashionable'. We shop, we bank and we work online, so why not date online? In today's world time is of the essence. But time alone is not enough to make five million people choose to use dating sites every day. First dates can often be more scary than fun. First dates are always nerve racking experiences; what do you wear? What if you say something stupid? What if you just don't get on? But they can be even worse if you go with someone you met in a bar. What if you don't remember what they look like? You were a little intoxicated after all. What band was it that you both liked again? This was pretty much your only thing in common. With online dating, a good proportion of the first date nerves are taken away. You already know quite a bit about your date and may have even spoken to them online already so you'll have plenty of conversation starters. You know exactly what they look like, depending on their Photoshop skills of course. Plus you have chosen each other out of hundreds of other potential dates ? completely sober. Dating is now more fun. It's not just about finding 'the one'. People don't want to get too serious too quick any more; it's not the 1950s for goodness sake and the image of online dating has captured this perfectly. The industry is growing and this growth is forecast to continue. So much so that a research body predicted the dating industry to generate ?368 million in the next two years.
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