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One of the biggest mistakes made by business owners in planning out a website is to imagine it will get results by its mere existence. Websites need careful planning and continuous attention as any ongoing marketing venture. A website boosts a business' online presence and promotes its brand name. It is important to work on the website constantly and set right problems that dissuade customers from staying on it. The following suggestions can make your site more appealing to customers: Use clear font size and type A web page that requires users to zoom in to read text easily is a no-no. The font size is an essential aspect of good website design. Words with ample spacing and appropriate font size make the content easily readable, thus encouraging customers to read the page to the end. Using dark colored text on a light background is good web design practice that is recommended and adopted by the majority of designers. Make navigation simple No customer will spend time on a site that cannot be navigated easily. Tabs, links, buttons and graphics should be displayed clearly and easily accessible. The choice of design elements included in the website should match the competence and ability of the target audience to use them. A novel web design element will not be appreciated if it frustrates site visitors. Also test the website across popular internet browsers to ensure that all design elements appear as expected. Prominently display contact information A website that highlights contact information wins the customer's trust. By including address, telephone, fax and email, a business emphasizes its credibility and communicates to the customer "This is a authentic business." Market the website Customers will not start visiting the website simply on the virtue of its existence. Businesses should publicize the website using various channels such as: * email promotions * direct mail * newsletters * newspaper and magazine advertisements (on paper and internet) * social media networks * search engine marketing (SEM) * search engine optimization * PPC advertisements * registration in directory services * billboards * links from other websites Maintaining uniformity in web design The importance of consistent theme, colors, font style, content writing style, and use of images throughout the site is often underestimated. Sudden changes confuse the customers' attention while homogeneity keeps them engaged. You don’t want to unsettle a user when she is moving towards a sale. Avoid using numerous colors as it creates confusion. Good web design has roughly four colors throughout the site. Developing a search engine friendly site Search engines use software agents called spiders that crawl millions of website pages and index them for page rankings. A website that is slow, has broken links, is hard to navigate or has not been refreshed frequently loses points with search engines. Use animation and graphics sparingly and only where needed to support text. Slow websites are not crawled as deeply or as frequently by spiders. Do not let this happen to your site. Planning and launching a website involves thorough effort. Assuredly, your hard work will show results as customers will certainly visit again and recommend a website that is sophisticated, is easy to use, and perfectly suited to their needs.
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Daljeet Sidhu is at TradeSeam B2B Marketplace. Please Rate this Article
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