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Great web site design is critical to your website's success. If the design is effective, it would increase traffic to the site and also improve sales. Conversely, if the design is poor, it would drive away the users even if you have great products and service. Keep in mind the following points while you design your site if you want it to be successful: Top 10 Dos of Website Design 1. Do simplify onsite search and navigation. It should be easy to search information on you site. Each web page must have all pertinent links to enhance customer visiting experience and satisfaction. Any useful information should not be more that two or three clicks away else you risk losing the user. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them. 2. Do keep your website content simple and easy to understand. All content on the site must be clear and easy to comprehend else you risk losing the user's attention. develop content such that it keys in on customer problems and offers effective solutions to them. 3. Do give your site a consistent look and feel. Creating a consistent look and feel for your entire website through the use of similar fonts, colors and layouts is a must to give it a professional look. Linked pages especially should use consistent font styles, graphics and colors. 4. Do make your site available on multiple browsers. Users may visit your website using many different web browsers like Firefox, Internet Explorer or Chrome. Increasingly large number of users are surfing web sites on the mobile phones. It may make sense to test the site for access on mobile web browsers. 5. Do display your contact information on every page. Though you can put your address on the 'Contact Us' page, be sure to put your phone number and email address on every page to give a mature and professional look to your site. 6. Do put essential information near the heading of each page to enable customers to conveniently see it and not wait to scroll down to find it. 7. Do use high-quality graphics and pictures. Images on your website, including your logo, should be of high-quality to draw in the customer and create interest but should not take too much time to load. 8. Do use headlines, italicized words, bold face, pleasant colors, bullet points and icons to attract customer attention to most important segments of your content. 9. Do make sure that your security and privacy policy are easily accessible to customers and stated in clear terms. Take all necessary steps to make your website secure for customers. 10. Do use clear and concise page titles. Visitors see web page title in search results and clear effective titles can significantly increase the traffic coming to your website. Top 10 Don'ts of Website Design 1. Don't clutter up your web pages with an excessive amount of information or they become difficult to read and navigate. Each page should ideally deal with only one topic, product or category. Any advertisement on the web pages must be non intrusive else the prospects would leave and most likely not return for a repeat visit. 2. Don't go overboard while using audio and video features that use high bandwidth. These may be slow to download and are bothersome if the customer has to wait too long for them. 3. Don't make content tough to read by using offbeat text fonts or color combination. Also limit the number of distracting visual on the site. 4. Don't add any information or features to the site that do not serve the intended purpose of the site. It would be a waste of time for your visitors to use features or browse information that does not carry any meaning for them. 5. Don't let the content of the links get stale. Periodically refresh the content and update the links to relevant information. Out-of-date links are annoying and can seriously affect your business reputation. 6. Don't use jargon or overly technical terms on your pages unless your website is designed to address the needs of a small segment of technical people. Additionally, avoid using conflicting information in your web pages. In addition to confusing customers, such information gives a highly negative and unprofessional image to your website. 7. Don't use flashing icons and text as that can distract browsers and could possibly be detrimental to the popularity of your website. 8. Don't clutter the web pages with advertisements. Also, limit pop-ups as they can annoy prospects. 9. Don't include introductory advertisements on the first page before your web content is displayed. Such advertisements put customers in a sore mood even before they see your content. 10. Don't just brag about your company's achievements. Provide your clients with easy to digest information and back it up with references and customer testimonials to enable them to judge your performance. Follow the dos and stay clear of the don'ts to develop an effective website, and greatly improve the probability of successful web entrepreneurship.
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