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A Mannequin head can be used on it's own. It can also be attached to a torso and dressmaker or tailor forms. This will increase the effectiveness of the form as it can be used to display accessory items such as hats, scarves etc providing a complete outfit and thereby increasing on top of that its effectiveness as a sales aid. Why should I use a mannequin head ? You sometimes hear that a head dates the mannequin, and so they shouldn't be used . While part of that is true, especially if a generic head is used, a correctly chosen head will position the mannequin to communicate to your targeted demographics. For illustration, if you were targeting a mature, sophisticated fashion segment you would not choose a head with a youthful face, as this send the wrong message to your market and confuses the customer. They don't know whether the displayed items relate to them or to another demographic. Remember, consistency in the promoted message or image is really important. A mixed message that tries to cover too varied an audience usually comes across as non-sequitur and loses attention. Branding and Customizing You can always get a mannequin head custom-sculpted in a remarkably cost-effective manner. A reference to the desired image (age, facial expression, mood, features etc) is usually all that's required. It can then be placed on the mannequin torso and will give you a custom mannequin that's suitable for your brand. It targets your target market and cements your positioning. Abstract Heads Abstract heads when used with abstract bases of various forms provide an ideal way to create awareness and interest. They can be completely featureless, or have abstract facial features. And different finishes - often gloss - can be applied that really makes them stand out. Hair The hairstyle is another thing that should be considered with the mannequin head. Though wigs can appreciably complement the head, their maintenance may not be attractive. In this case the use of hard or sculptured wigs can be considered. That is, a wig that is an integral part of the head and made of the same material. The features aren't the same as with a real wig, but it delivers impression of hair and completes the mannequin head.
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