Work in Marketing

For a newcomer, it can seem almost impossible to land a job in marketing. Although marketing is a very competitive field, the jobs are out there for you if you are intelligent and willing to put in the hard yards.

It is a good idea to find out as much as you can about the marketing industry before you start applying for jobs. This will help you decide what area of the industry you would like to work in, and what role would be best suited to you. Head to your local library, as they may have some helpful books on the subject.

You can buy some of the more general trade publications, for example Marketing Week and Campaign, at some of the bigger newsagents or direct from the publishers. There are also more specialist publications, for instance Direct Marketing or Sales Promotion, which may be of interest.

The marketing governing bodies in the UK, such as the Advertising Association, the Chartered Institute of Marketing, NABS, and the Chartered Institute of Public Relations, can be great sources of information and contacts for those looking to break into the industry.

As with most other industries, who you know is at least as important as what you know. Check with the governing bodies and the trade press for upcoming marketing conferences, trade events, and awards ceremonies, as these can present superb networking opportunities.

You can find marketing jobs advertised in broadsheet newspapers, trade publications, and on the internet. One of the best places to look is in the Marketing jobs section of the Guardian website. It is worth noting that most of the jobs advertised will require some prior qualifications and experience.

While you are applying for jobs, you might want to consider getting a qualification in marketing. These can be useful, but most employers prefer hands on experience to qualifications.

Thankfully, there are plenty of ways in which you can get hands on experience in marketing. You can apply directly to companies for work experience, or hunt around for freelance and weekend work, anything to help you make some contacts and learn a bit about marketing. Another strategy is to work for a marketing company in a role similar to one you have already been doing in another industry, and try to get more involved in the marketing side from there.

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This article was written by Audry Jolie. If you are looking for marketing jobs and secretarial jobs he recomends the Guardian Jobs website.

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